Formula 49

Born in the Corps. Built for Everyone.

Formula 49 is the first-ever Organic Clay Pomade created by US Marines — engineered for performance, discipline, and style that holds up under pressure. Whether you're heading into a boardroom or the backcountry, Formula 49 gives you the control you need without the chemicals you don't.

Why Formula 49?

• Organic ingredients — no harsh chemicals, no parabens, no compromise
• Medium-to-firm hold — keeps your style locked in all day
• Natural matte finish — clean, modern look without the grease
• Water-soluble — washes out easily, no residue left behind
• Works on all hair types — thick, thin, straight, or wavy

Two Formulas. One Mission.

Original — a smooth, workable clay with a balanced hold perfect for everyday styling. Great for classic cuts and natural looks.

Rugged — a stronger, more textured formula built for thicker hair and styles that need to stay put no matter what the day throws at you.

How to Use

1. Scoop a small amount (a little goes a long way)
2. Warm between your palms until it softens
3. Work through dry or slightly damp hair
4. Style as desired — reshape throughout the day as needed

Available in 2oz and 4oz sizes. Made in the USA.